TCOM technology megatrends
  • Computerization
  • Information technology
  • Digital convergence
  • Connectivity
  • Broadband
  • Digital compression
  • Interactivity
  • Multimedia
  • Personalization
  • Miniaturization
  • High Resolution
  • Portability
  • Mobility
Megatrends can be a starting point for analyzing the TCOM world.

Megatrend #1: Shift to digital technology


Digitalization
, or computerization, refers to the shift to a society where computers are ubiquitous; to carry out, control, or conduct by means of a computer.


Megatrend #12: Rise of information technology


Information technology
merges computing with high-speed communication links carrying data, sound & video.


Megatrend #3: Digital convergence


Digital convergence
is the merger of several industries & various devices that exchange info in the digital format used by computers.


Digital Convergence

  • All media going digital
  • Data networks and devices are integrating
  • Industries are converging
Comcast Corp. is the No. 1 cable giant, serving approximately 24 million U.S. subscribers.The triple play and the quadruple play.

Convergence of services:
In recent years the term convergence has also come to refer specifically to the ongoing 'bundling' of services by telecom players.


Megatrend #4: Rise of connectivity


Connectivity
: The ability to connect computers to one another by wires or wireless technology to provide online information access.

  • Dial-up
  • Cable modem
  • DSL (Digital subscriber line)
  • Wi-Fi
  • 4GLTE
  • Mobile broadband
  • Satellite Internet
Megatrend #6: Expansion of broadband

Broadband
refers to a transmission facility that has bandwidth (capacity) to carry many channels of information.

Top U.S. broadband providers (2013)

Comcast                19.8M
AT&T                      16.5M
Time Warner         11.5M
Verizon                    8.9M.


Megatrend #7: Advances in digital compression


Digital compression
reduces the number of computer digits that have to be transmitted while preserving the basic information content.
  • Emerging compress scheme: HTML5 video.
Megatrend #8: Increased interactivity

Interactivity
means that the user is able to make an immediate response to what is going on & modify the process, i.e. there is dialog between the user & the computer or communications devices.
  • Some new “smart TVs” let you control your set with voice, hand gesture or a touchpad remote.
Megatrend #9: Expansion of multimedia

Multimedia
refers to technology that presents information in more than one medium, including text, graphics, animation, video, music & voice.
  • Smart phones and tablets have a strong focus on multimedia capabilities..
Megatrend #10: Rise of personalization

Personalization
refers to the delivery of individualized (customized) information and entertainment via electronic media.

  • Launched in 2005, Pandora is free, personalized Internet radio service.
Megatrend #11: Advances in miniaturization

Miniaturization
is the continual shrinkage of the dimensions of a technology -- length, width and height; the design and construction of TCOM equipment in small scale.

  • Nanotechnology: Miniaturization technology dealing with matter on a molecular size scale of nanometers (1 billionth of a meter).
Megatrend #12: Advances in screen resolution

Simply put, resolution refers to the clarity of the image on a video display screen.

  • HDTV: One mode of digital TV whereby the broadcaster transmits a wide-screen picture with many times more detail than is contained in current analog television pictures.
  • Blu-ray disc is the next generation optical disc format meant for high definition video (HD) and high density data storage. (Sony)
  • Fidelity refers to the accuracy with which an electronic system reproduces the sound or image of its input signal.
  • HD Radio is the technology selected by the FCC in 2002 for terrestrial digital audio broadcasting in the U.S.
UltraHD: Now even more pixels…

Traditionally, the industry measures a TV's resolution by its vertical pixel count. So, a 1920x1080 TV is marketed as "1080"  

But for 4K and 8K resolutions, we've switched to the horizontal measurement.
  • The "4K" resolution is 3840×2160 (Quad Full HD)
  • The 8K resolution (Ultra HD) is 7680×4320
  • The amount of content available for these hyper-pixeled displays?
Megatrend #13: Rise of portability

Portability
means that people may easily move from physical location to location yet still use a device wherever they are.


Megatrend #14: Growth of wireless & mobile communication


Mobility
means that users are able to access services while on the move, taking advantage of a wireless networking infrastructure.

  • Wi-Fi, or Wireless Fidelity, allows you to connect to the Internet from various locations without wires.
  • On the market since 2006, WiMAX is a wireless standard designed to extend local Wi-Fi networks up to 30 miles.
  • 3-G: Third-generation mobile phone technology. 3G phones have the ability to transfer non-voice data (such as mobile TV and Web data).
  • Introduced in 2009, Long Term Evolution (LTE) is a new standard in mobile phone network technology that is often marketed as 4G.
  • 4G is the fourth generation of cellular wireless standards.
In 2009, the International Telecommunications Union set a 4G standard of 100 Mbit/s.

The Clinton-Gore administration called the “information highway” the National Information Infrastructure (NII)


President Bush set a goal of providing affordable broadband services to all Americans during his administration.


President Obama
supports high-speed Internet access for all Americans.  But who will pay?


New directions? Emerging technologies:


New directions:


2015: The FCC changes the definition of broadband. The minimum broadband download speeds now begin at 25Mbps, up from 4Mbps.

The Internet of Things is the network of physical objects - devices, vehicles, buildings and other items embedded with electronics, software, sensors, and network connectivity - that enables these objects to collect and exchange data. "Anything that can be connected, will be connected.”

Streaming media
refers to sound (audio) and pictures (video) that are transmitted on the Internet in a streaming or continuous fashion, using data packets.

Artificial intelligence refers to the development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
Virtual reality
: The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside.

Augmented reality: A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

Artificial intelligence: The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages






What is a stereotype?

A stereotype is a preconceived or oversimplified generalization about an entire group of people without regard for individual differences.


The term stereotype derives from the Greek words "stereos" [firm, solid] and typos [impression], hence "solid impression."


In the 19th century, stereotype referred to a "solid plate" used for printing.


The modern use of the term was first used  by Walter Lippmann in his 1922 book “Public Opinion.”

  • Lippmann coined the term stereotype in the chapter: "The World Outside and Pictures in Our Heads."
Why are stereotypes damaging?

Broad pattern of U.S. media treatment of ethnic groups:

  • Stage 1: Exclusion
  • Stage 2: Ridicule and stereotyping
  • Stage 3: Realistic portrayals